![]() Protect your site – Websites these days are vulnerable, not only to internal factors like broken links or orphan pages, but also to external threats like spam link attacks or Google algorithm updates.įor the latter in particular – which can be devastating – Semrush offers an excellent feature where it monitors your site compliance with Google’s rules, so you can pre-empt any issues ahead of algorithm updates. You can also keep an eye on your own backlink profile to monitor for any spammy links or (shock horror!) coordinated spam attacks! With Semrush, you can easily stalk your competitors’ backlinks and see if any of those sites would link to yours as well. Semrush makes this process super simple with its ‘Related Keywords’ feature, where each keyword has various metrics including difficulty score, search volume and search intent, so you can easily weigh up if it’s actually worth writing content to target it.ĭig into backlinks – Building backlinks is one of the hardest parts of SEO. Use real time tracking and trends – Semrush has advanced tracking features that keep you right up to date with the progress of your keywords, along with any external influences that might be affecting their rankings.įind new keyword opportunities – For an SEO nerd like me, there’s not much more thrilling than discovering a promising new keyword. Semrush lets you dig deep into competitors’ keywords so you can capture new ideas and learn from their approach. Powerful competitor analysis – Knowing what your competitors are doing is a critical part of any keyword research strategy. Massive keyword database – With over 35 million keywords in its database, you can trust Semrush to offer you the most accurate and wide-ranging data – direct from the top search engines. While all these tools have their benefits, I’ve come to the conclusion that Semrush offers a more comprehensive set of SEO tools – all under one umbrella. I’ve used lots of SEO tools in my work over the last two years, including Ubersuggest, Ahrefs and lately, Semrush. I mean, there are lots of keyword research tools out there, right? What makes this one so special? You’re probably wondering why on earth you should use Semrush for your keyword research. the categories), how you build out clusters, and how your strategy evolves over time. Keywords should inform how you structure your blog (i.e. You should be researching keywords before you start writing your first blog post. ![]() No exceptions (unless you don’t care about ranking). In fact, you’ll probably have far more than you can handle.Ī good blogging strategy should ALWAYS start with keyword research. What’s more, if you learn how to do keyword research properly, you’ll never run out of things to write about again. Put simply: it doesn’t matter how great your content is, if no-one on the internet can find it. You’ll be writing into a void for evermore.Įven if you’re the next Ernest Hemingway or JK Rowling.ĭoing detailed keyword research not only helps you identify the most relevant and high-traffic keywords to target, but it also provides insights into user intent and the types of content that your audience is looking for. Without understanding the keywords your audience is searching for, you’ll struggle to create content that resonates with them and attracts the right kind of traffic to your website. Let’s get one thing clear: good keyword research is the cornerstone of any successful SEO strategy. Thanks for your support! ❤️ The Importance of Keyword Research There’s no extra cost to you – and I only recommend products that I’ve both used personally and think are awesome. Stalk Your Competitors' Keywords With SemrushĪffiliate disclaimer: I sometimes link to products and services to help cover the costs of running this blog. ![]()
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